ANALYSIS FACTORS INFLUENCING MALAYSIANS ACCEPTANCE OF BUYING ELECTRIC VEHICLE IN THE NEXT 5 YEARS

Abstract

This study deep dive into the factors influencing Malaysian consumers' acceptance of electric vehicles (EV) over the next five years. Amidst global shifts towards sustainable transportation, this research examines variables such as environmental awareness, technological advancement, cost and price consideration, trust on brand and quality, economic incentives, and infrastructural development. Through a deductive approach, the study incorporates quantitative data from mass market surveys. The findings aim to provide a multifaceted understanding of consumer attitudes and identify barriers to EV adoption. This research is expected to contribute to policy formulation and strategic planning for automotive industry stakeholders, facilitating a transition to greener mobility in Malaysia. In this study, the primary data will be collected through questionnaire using the online survey portal via Google Form. The sampling method and technique for this study is convenience sampling of non-probability sampling method. Total 101 responds have been collected, in which the survey is conducted within Malaysia. The findings and result of the study revealed that Electric Vehicles infrastructure and Social Influence have significant influence on the Electric Vehicles actual adoption. In additional, this paper outlines the current landscape of electric vehicle (EV) adoption globally and in Malaysia, highlighting the critical for sustainable transportation solutions. Despite growing interest, the adoption rate of EVs in Malaysia remains low. The purpose of this study aims to fill the gap in understanding the specific consumer attitudes and barriers that influence EV acceptance in Malaysia. By identifying these factors, the research seeks to inform effective policy and strategic interventions necessary to support the transition to greener mobility and to boost the adoption of electric vehicles (EV) in Malaysia over the next five years.