The ROLE OF HUMAN RESOURCES IN GAINING COMPETITIVE ADVANTAGE

Abstract

Abstract

This study examines the relationship between talent acquisition and recruiting, employee training and development, and performance management—the three cornerstones of human resource management (HRM)—and the attainment and maintenance of a competitive advantage. The key to attracting excellent personnel and building a strong employer brand is a tech-savvy recruitment strategy that maximizes efficiency. Investing in your employees' training and development allows them to learn and adapt on the job, which is crucial for staying ahead of the curve and reacting to changing market conditions. Performance management systems boost employee engagement and output by linking individual efforts to company goals through clear and frequent feedback, fair assessments, and open goal-setting. The study found that companies with strong implementation of these HR strategies had happier workers, better performance outcomes, and outperformed their competition. By proactively integrating critical HR operations, organizations can make the most of their human resources, adapt to evolving business needs, and ensure long-term success.